Instagram has over 1 billion active users, which offers an incredible opportunity for business owners. Tidio's integration with Instagram enables you to leverage flows to generate leads, drive sales, and relieve your operators from repetitive inquiries.
In this article, you'll learn:
- Why you should use Instagram flows
- How the flows on Instagram work
- How the visual flow editor works
- How to use templates
- Answers to Frequently Asked Questions
Why should you use Instagram flows?
By integrating Tidio with Instagram, you unlock several advantages for your business:
Free operators time to answer repetitive questions
Set up flows to handle communication with your Instagram audience for you.
Generate more sales and leads
Getting more leads through interaction with flows increases your chances of converting at least some of them into paying customers.
Answer customers' questions when operators are offline
Relax in your free time and let the flows do the work for you.
Easy to implement
Implementing flows is straightforward, whether using ready-to-use templates or building custom flows using Tidio's flow editor.
Integrate Tidio with Instagram if you haven't done that yet!
How do Instagram flows work?
Flows, in general, are software that engages in conversations with users, often simulating human-like interactions. Here's how flows function within Tidio:
- Flows can be triggered on chosen events (we call them triggers in Tidio)
- Flows can conduct defined actions throughout the flow's workflow
- Flows can consist of conditions, giving you more personalization options.
Available triggers for Instagram flows
Below, you can see a list of available triggers that can start a flow on Instagram:
Visitor Says
This Visitor Says trigger helps you define example phrases sent by visitors on which flow should be started. Tidio's algorithm will match visitor text with example phrases and trigger the correct flow.
Instagram - Story Reply
This trigger will start the flow when someone replies to your Instagram story. You can select the emojis/reactions that will trigger the flow.
Operator starts the flow
This trigger's not triggered automatically. The Operator needs to start it manually from the conversation panel during the chat with the visitor.
Operator doesn't take the conversation / Operator doesn't respond during the conversation
This trigger can start a flow based on the defined minutes when the operator hasn't sent a message.
Operator solves the conversation
Triggers the flow after the operator solves the conversation with a visitor.
Available actions for Instagram flows
Below, you can see a list of available action nodes that can be used inside the flows on Instagram:
Send a chat message
A standard text message will be sent to the visitor.
Ask a question
The flow will ask the customer a question and validate the answer (e.g., proper email address, valid phone number).
Decision (Quick Replies)
Flows send customer text information and display possible answers as bubble buttons (quick replies).
Decision (Buttons)
Flows send customer text information and display possible answers as rectangular buttons.
Decision (Card Messages)
Flows send the customer - text & image & link and display possible answers as rectangular buttons.
Send an email
A predefined email message will be sent to the customer.
as well as other actions that are usually not visible for the Instagram users/website visitors:
Delay
Allows you to delay sending the following flow action.
Notify operators
The conversation will be sent to the operators (unassigned section inside the Tidio admin panel).
Update Contact Property
New information will be assigned to a given user in Tidio.
Add a tag
A tag will be added to the user contact.
Remove a tag
A tag will be removed from the customer's contact.
Send to Zapier
Information about the customer can be sent to Zapier.
Chat flow ended
A message after all flows actions are completed will be sent to the users/visitors.
Subscribe for Mailing
The customer's email will be tagged as subscribed to the mailing list.
Available conditions for Instagram flows
Based on Contact Property
Flows can consider information assigned before to the customer in Tidio.
Day
Flows can be triggered on given days.
Mailing subscriber
Can check whether the customer is tagged as a subscriber in Tidio.
How to use visual flow editor?
Using the flow creator is very easy and includes the drag-and-drop system with three possible steps to:
- Add triggers
- Add actions
- Add conditions
To learn more about flow creator - see our video about building and editing flows or visit our article about adding new flows.
Predefined templates
Tidio also offers a collection of predefined flow templates accessible through the Flows section in your Tidio admin panel. These templates cater to various common issues:
- Discount Code
- Order Status
- Shipping Policy
- Automate Repetitive Answers
But not only. We also have Instagram-dedicated flows such as Autoresponder for Story Reply, which triggers by leaving a reaction to the story.
Inside, you can decide on which exact reactions the flow should be triggered and how often.
If you want to learn more about pre-defined templates, see our article explaining the predefined flow templates.
FAQ
I noticed flows don't work on the desktop version. What do I do?
Instagram flows are designed for mobile use only. At this moment, Instagram doesn't support the desktop flows option.
What do I do if Instagram flows don't reply to story reactions?
If the IG story reaction flow does not trigger for the customers please do the following steps.
- Check if regular messages are going back and forth, if not, try to re-integrate IG with Tidio (this may already resolve the issue, but if not
- Edit the flow, clone the trigger and the first action, then reconnect them.
- Activate the flow to save your changes.
- Test with a new story.
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