Collect Customer Feedback

Customer feedback is crucial for improving your products or services. After all, you intend to sell something to other people. However, providing excellent services, products, and experiences is a never-ending commitment. 

To ensure you're on the right track, you must be up-to-date with your customers' expectations. You should also be aware of how they perceive your goods, services, or customer care.   

In this article, you'll learn:

• How customer satisfaction rating works
• How to enable the survey (for live chat and tickets)
• How to check the results
• How to collect feedback through chatbots 

Customer satisfaction rating

The Customer satisfaction tool allows you to ask your visitors for a rating on a scale comprised of 5 options (emojis). This is possible for both live chat conversations and tickets. Whenever an operator closes a conversation or solves a ticket, the customer will be automatically asked for a rating and comment on their experience.

For live chat rating, the survey is shown immediately; for tickets, you can decide about the amount of time after which the survey will be sent. Of course, you can modify all the default texts for each survey.

You can later check the effectiveness and satisfaction rate in the Analytics section, which you can learn more about here.

Enabling the satisfaction survey (live chat and tickets)

To collect your customers' feedback after each closed conversation or ticket, head to the Settings > General > Customer satisfaction section and enable the rating you want by switching on the toggle (each available in its own tab - Live conversations or Tickets):

Now, you'll be able to adjust the message that will be visible above the rating options and the request for feedback text visible above the comment field. 

The rating tool for tickets is separate, ad has some other options that you can adjust as well - like the trigger time and particular sections of the email itself:

Here's an example of what such a satisfaction survey email may look like on the customer's end:

If the customer clicks on one of the ratings in the email, they will be taken to a separate landing page, where they will have the option to leave an additional comment:

Checking the survey results

The results from the customer satisfaction rating can be viewed inside the chat conversation (or ticket) - in the visitor's details section on the right, or in the Analytics section. 

In the Analytics section, you can check the ratings in their respective tabs: Conversations or Tickets. You will see a chart with an average rating (for a selected time period). You also get the option to see all rated conversations in a list, sorted by rating. The same option is available for ticket ratings.

You can also find the average live chat (or ticket) rating for each operator in the Operators tab of the Analytics section. 

Collecting Feedback through Chatbots 

Chatbots are one of the many tools that you can use to collect feedback and other customer insights. 

With the trigger, Operator leaves a conversation your chatbots will automatically activate to request and collect the feedback you need. 

Operator leaves a conversation Trigger

The Operator leaves a conversation node, triggers a chatbot when your operator ends the chat with a customer.

This trigger works on any platform that you use to access the Tidio app (desktop, web, mobile).

 

In the example above, the trigger makes the chatbot send a chat message to the customer who has just ended a chat with a live chat operator.

Each time the conversation has ended, you can:

• ask for feedback
• ask for a review
• surprise your client!

Similar to other triggers, you can set the limitations of the Operator leaves a conversation. Click the node to access the settings and select how often you want the bot to activate.

 

The core structure of the chatbot you have used to collect feedback previously remains unchanged. You can connect the "Operator leaves a conversation" trigger to any action or condition you believe will work best for you and your customers.

Here's an example of how you can use it:

Below, you'll find a template for this bot.

 

In this case, the chatbot sends a message followed by the Quick Replies action node. The reply the customer selects is tagged. 

Later on, you could send collected information (tags) via the Zapier tool to the app of your choice (e.g. Google Sheets) that will allow you to organize and analyze all the feedback you get. You can read more about such an option in our article about the Zapier tool.

Why Use This Trigger?

The benefit of using this trigger is two fold.

First, it makes your feedback collection more efficient. When you finish helping one customer, you are free to move on to pick up another pending chat. The bot will remember to ask the customer for a review for you.

Second, customer satisfaction is a crucial differentiator between strong and poor brands. It has become an essential element of business strategy. 

And in order to measure (and improve) your customer satisfaction, you need feedback. The more data you collect, the richer your metrics will become. They will help you gain and retain more satisfied customers and accelerate the growth of your business.

There are different satisfaction metrics that aim to measure customer satisfaction. The most popular ones are:

NPS (Net Promoter Score)

Net Promoter Score asks customers how likely they are to recommend a given company to other people (i.e. their friends, family, etc.). This allows you to measure the level of the emotional attachment of your customers to your brand. This, in turn, will show you whether your customers' loyalty is strong enough to become your repeated clients or not.

CSAT (Customer Satisfaction Score)

Customer Satisfaction Score's real-time responses focus on how well businesses manage to meet (or exceed) their customers' expectations. CSAT metric is very useful in managing and monitoring the business' performance. High CSAT is often set as one of the main KPIs (Key Performance Indicators) within a company. 

CES (Customer Effort Score)

Customer Effort Score allows you to measure how easy it was for a customer to complete an individual action (e.g. ordering a product online, solving a problem using your product or service, etc.). It helps companies identify and overcome important issues that discourage further interactions with their websites or online stores.

If you want to learn more about these metrics, please visit our step-by-step guide on how to measure customer satisfaction.