Connect Tidio with Mailchimp to automatically add new subscribers to your Mailchimp audience.

 

In this article, you'll learn:

 

 

If you already use the legacy MailChimp integration, the panel keeps that version available instead of showing the new Mailchimp connection described here.

How to integrate Tidio with Mailchimp 


Tidio integration with Mailchimp allows you to automatically:

  • add new subscribers from the pre-chat survey to Mailchimp
  • add new subscribers from flows to Mailchimp
  • manually change subscriber status in the Tidio panel and pass it to Mailchimp

 

Open your Tidio admin panel and navigate to the Integrations section in the left sidebar. Then, click on the Mailchimp tile.

 

The Integrations page with the Mailchimp tile visible.

 

You'll see a window with a summary of all integration benefits. To proceed, click on the blue Install Mailchimp button. 

 

The Mailchimp integration overview with the Install Mailchimp button.

 

Next, authorize the connection to Mailchimp. The integration is installed after you finish the connection wizard:

 

  1. Select New authentication in the bracket
  2. Log in to your Mailchimp account
  3. Click the Allow button

 

The Mailchimp connection wizard with New authentication available.

 

By allowing the access, you gave Tidio access to your Mailchimp account so that we can add subscribers to your Mailchimp account.

 

In the next step, select the Mailchimp Audience to which new subscribers will be added. Click Finish when you're all done. Remember! Tidio integration allows adding subscribers to a single audience only.

 

 

How to add new subscribers from Tidio to Mailchimp 


New subscribers can be added to Mailchimp from Tidio in a few scenarios we describe below.

 

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Please note: While Mailchimp is connected, Ask your visitor for newsletter permission stays enabled in your pre-chat survey settings. You cannot turn this checkbox off while the integration needs it.

Pre-chat Survey

When you have the Pre-chat Survey enabled and a user provides their email address and communication consent, this email will be automatically added to your Mailchimp Audience.

 

The chat widget pre-chat survey asking for an email address and newsletter consent.

 

Manual status update

You can change a user's subscriber status manually. When you change it to "Subscribed," we will pass the user's email to Mailchimp.

 

The contact details showing the newsletter subscription status.

 

Flow

You can also add subscribers to Mailchimp using a flow and the Subscribe for Mailing node. When you collect an email address using such a flow, we pass it automatically to your Mailchimp Audience.

 

The chat widget collecting an email address through a subscription flow.

 

Tidio warns that a contact may receive a confirmation email when you change their status to Subscribed. Mailchimp treats API integrations separately from its signup-form opt-in settings, so do not assume that changing an audience setting changes this connection. Test the signup with an address you control before relying on confirmation emails.

Further reading