It is now possible to add your very own domains in Tidio, and use them for Email Marketing campaigns as well as the Helpdesk. This feature can help your emails look more professional in general, but also allow to avoid common issues with deliverability to your customers and subscribers.
In this guide, you will learn:
- How to add your domains for use in Tidio
- How to configure DMARC (if you send 5k+ emails per day)
- How to configure your Email Marketing and Helpdesk
Adding and verifying your own domain
This setting allows you to specify a domain that you own, and configure your own DNS records. For each domain you add and successfully verify, you can add custom aliases as well.
Head over to Settings > Domains, and use the Connect your domain button there.
In the popup window, provide the domain you'd like to use.
In the next step, you will see your unique DNS records - use them in your domain provider's DNS settings as instructed, and you are done! As in the example below, you should see two TXT records and one CNAME record:
mailo._domainkey.example.com(this can be different for your domain!)
Of course, the value fields for both hostnames should remain unchanged.
Please see another example of DNS records below, with the domains themselves highlighted in each hostname field:
Implementing a DMARC record into your DNS settings
There is one more DNS record that you may need to implement into your DNS settings. It is a mailing security standard that Google and Yahoo started to require in early 2024, and it applies to large-scale email senders.
What is DMARC?
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an authentication method for outgoing emails. By implementing DMARC, you enhance your email security, protect your sender identity, and contribute to improved deliverability.
In the short guide below, we will only focus on the most basic form of DMARC implementation. If you are interested in the details or more advanced configuration, please see external guides like this one.
How to add your DMARC record
Similarly to the DNS records covered in the first section of this article, DMARC should be added as a TXT record into your DNS settings. Below is the basic form of a DMARC record:
v=DMARC1; p=reject; rua=mailto:email@example.com
Of course, the hostname should be using your domain instead of example.com.
In the value, make sure you use a working email address (instead of firstname.lastname@example.org). We strongly recommend that you do not use your official business email, or even your personal email, as this address will be used to receive XML reports from various mailing providers. It would be best to have a dedicated mailbox just for this purpose, as you can expect to receive many such reports once you start sending campaigns.
In general, the value is something you can modify to an extent - but we will not be covering these options here. If you'd like to learn more, feel free to check out Mailgun's guide (as linked earlier).
By implementing DMARC, you ensure that you comply with the latest security measures and meet the standards that apply to higher-traffic email senders.
Configuring your Email Marketing and Helpdesk tools
Once the domain is verified, it will become available in the Domains dropdown menu in your Helpdesk section's Sender Address settings, as well as in the Email Marketing section's Sending Domain settings. Once a verified domain is selected, your emails will be sent directly from your own domain.
Please see the articles below for more details on each tool's setup: